Advertising Policy: We advertise every item and service except what destroys or takes advantage of listeners or what may undermine biblical Christianity. Small and Micro-Enterprise Businesses (SME’S) and Corporate Sector such as Telephony Companies, Airline Companies, Banking Institutions, Manufacturing Companies, Learning/Training Institutions, Churches, Non Governmental Organizations (NGO’s), Charitable/Humanitarian Organizations, Government Agencies and Parastatals  continue to find Fish FM as the preferred media to reach vast and dynamic audience in Western Kenya.

Our Sales Executives		Fish FM Rate Card - 2012 Edition
Eldoret Territory - Ronald Omino. Kakamega Territory - Leonard Angatia. Kisumu Territory - Maureen Nairobi Territory - Don Awene.			Studio Lines:    0721 971 971    0733 971 971 SMS Line: 7432. PLEASE Startwith the word FISH.

Advertising Definitions/Products

	Advert		A promotion spot of a product or service lasting 10 to 60 seconds or longer which seeks to convince listeners of the clients message and uniqueness of product or service. An advert will contain some or all of the following elements in whole or part or in any combination: dramatized monolog, dialog or group action, music background and sound effects. Client-supplied adverts will remain the property of the client and may be aired concurrently on other stations other than 97.1 Fish FM.
	Classified		A 50-70 word publicity of product/ service approximately 20 seconds in length read at a fast pace, and is always aired alongside other classifieds separated by a special sound effect or classified contact info.
	The Fish Notice Board		This is a new service on our station that is aimed at making Public announcements. It is especially designed to suit clients who want to pass institutional, Church or personalized announcement to our audience.
	News Sponsorship		This is where the client is mentioned at the beginning and end of our news broadcasts as sponsoring the news e.g. the news bulletin brought to you by… client/ sponsor.
	Presenter mentions		A presenter promotes a service or product offered by a client. The client’s product or service is mentioned as part of a presentation and is read/promoted ‘live ON AIR’. Presenter mentions may occur in any live program including the news. Presenter mentions are not admissible in external pre-recorded programs supplied to us by a third party Radio producer.
	Program Branding		A form of advertising promotion where a client (service or product provider) sponsors an in-house program at Fish FM. This means that the entire length of the program is “brought to you (the listener) by…” the client. During the length of the program the client (sponsor) will be explicitly be mentioned as the sponsor and his service or product promoted.
	Segment Branding		This refers to the exclusive sponsorship of a segment within a program at Fish FM e.g. the weather report, traffic update, joke of the day etc. The client/ sponsor is mentioned at the beginning and end of the segment with the indication that the said segment is brought to the listener by… the client
	Infomercial		This is a recorded marketing material for broadcast not exceeding 5 minutes in length