FISHKENYA

Welcome to our marketing department.

Fish FM is a Christian radio station that primarily aims to reach young families, students and professionals aged between 18 and 45 years in Western Kenya within a 150KM radius from Eldoret.

Our pilot station reaches an audience of approximately 4.5 million people including listeners as far as Soi, Baraton, Lesos, Kitale, Kapenguria, Kapsabet, Kaimosi, Kakamega, Mumias, Malava, Bungoma, Webuye, Malaba, Mt Elgon, Siaya, Butere, Nandi North, Burnt Forest, Timboroa, Kaptagat, Kabarnet, etc.

Fish FM airs gospel music, news and talk radio programmes that present Christianity truthfully, and is open to friendly dialogue with non-Christians as well.

We have a customer-friendly approach to advertising, offering competitive rates yet to be beaten by other media houses. We advertise every item and service except what destroys or takes advantage of listeners or what may undermine biblical Christianity.

FINANCIAL POLICY

Fish FM is a non profit making station whose solicitation of funds will be for the purpose of running the station. The station is listener supported and accepts only biblically sond advertizing. Any funds obtained from the station’s production or related services shall solely be for the running of Fish FM. We shall not in any way accept funds associated with dishonest gain, corruption, crime or any services that offend God or undermine the integrity of anyone in society.

ADVERTIZING POLICY

Fish FM shall only accept paid external ads whose contents and ultimate aims are in consonance with biblical christianity and intended for the good of everyone in the society. Generic advertizing aired on other stations may be reviewed and edited to fit this purpose. Fish FM shall not advertize anything that betrays the scriptures, even if such an ad is from a professing christian group. We shall not advertize any form of drink or drug, service or agent that has been known to destroy or diminish the life of anyone in the society. No advertisement which exploits the listeners shall be aired on our station.

Sales and marketing dept. contacts

-+254 24 704 460

-+254 513 398

-+254 21 76 411

Email, classifieds@fishkenya.net or info@fishkenya.net

RATE CARD

ADVERTS TIME BANDS
PRIME TIME  6am – 9am
                  12pm – 2pm
                    5pm - 10pm
OFF PEAK 9am – 12pm
                2pm – 5pm
                10pm – 12am
 

WEEKEND RATES
(OFF PEAK) Friday 3pm – 12am
Saturday (Whole Day)
Sunday 1pm – 12am

SPOT LENGTH  10 sec        20 sec   30 sec  40 sec  50 sec   60 sec
PRIME             Ksh. 1000     2,000    3,000    4,000   5,000    6,000
OFF PEAK       Ksh. 600       1,200    1,800    2,400   3,000    3,600
WEEKEND       Ksh. 600       1,200    1,800    2,400   3,000    3,600

PROGRAMME SPONSORSHIP
PROGRAMME DURATION     SPOTS     COST
                       15 minutes     1         Ksh. 5,000
                       30 minutes     2         Ksh. 10,000
                       60 minutes     3         Ksh. 20,000
                      120 minutes    5         Ksh. 40,000
                      180 minutes   7          Ksh. 60,000

PRESENTER MENTIONS
Ksh. 6, 000 per mention
(upto 2 minutes)
 NEWS SPONSORSHIP
 BULLETIN Ksh. 4, 000 per bulletin
 UPDATES Ksh. 2,000 per update

CLASSIFIEDS
SPOTS  PRIME         OFF PEAK                  WEEKEND
3        Ksh. 600              Ksh. 450                   Ksh. 450
6        Ksh. 550              Ksh. 400                   Ksh. 400
9        Ksh. 500              Ksh. 350                   Ksh. 350
* Maximum of nine mentions in a day for any single classified.
* Fish FM undertakes the production of all classifieds with direction from clients.

PROGRAMMES
LENGTH                  RATES
15 Minutes             KSh.11,000
30 Minutes             KSh.22,000
60 Minutes             KSh.33,000
120 Minutes           KSh.55,000

97.1 FISH FM Advertising Definitions

CLASSIFIEDS:
Classifieds are paid commercials by producers of products and/or service providers advertising their products and/or services in the media (Fish FM’s radio transmission). Each client is awarded 55 words (from client supplied scripts), approximately 20 seconds read at a fast pace and will be aired in groups of six arranged back to back and only divided with a brief separator which could be a sound effect or other sound that will be distinguishable as a separator. The total time awarded for classifieds will be 150 seconds (2.5 minutes) combined and will include a specific station identity introduction and ending highlighting the station name, frequency numbers, slogan and telephone numbers and email addresses.

ADVERTISEMENTS (SPOTS)
Advertisements are short commercial promotions of services and/or products, which are aired on Fish FM 97.1. Adverts will be aired in length variations of: 10, 20, 30, 40, 50 and 60 seconds or longer. Adverts will contain some or all of the following elements in whole or part or in any combination:
 Dramatised monolog, dialog or group.
 Voice narration
 Music background
 Sound effects

Client-supplied adverts will remain the property of the client and may be aired concurrently on other stations other than 97.1 Fish FM.

PROGRAM SPONSORSHIP
Program sponsorship is a form of advertising promotion where a client (service or product provider) sponsors an in-house radio program. This means that the entire length of the program is “brought to you (the listener) by…” the client. During the length of the program the client (sponsor) will be explicitly mentioned as the sponsor and his service or product promoted.

PRESENTER MENTIONS
A presenter mention is where a presenter promotes a service or product offered by a client. The client’s product or service is mentioned as part of a presentation and is read ‘live’. Presenter mentions may occur in any live program including the news. Presenter mentions may not be mentioned in external pre-recorded programs such as teachings or discussions supplied to us by a third party radio producer.

Your good news radio!

Sales representatives

- David Inyanje

-Pamella Williams

-Irene Ndetto

-Edward Okore